AJACAlexander Cortes

Alexander Cortes

Trainer since 2010. Founder. Father.

I am a personal trainer turned founder and entrepreneur. Through my programs and content, I have helped tens of thousands of men.

Free. Four emails a week. Unsubscribe any time.

Alexander Cortes doing a dumbbell curl in a dark gym

From a caneto a company.

  1. Age 19

    The injury

    I went to college for a performing arts degree (dance choreography). Year 1, I was severely injured and detached half my hamstring off the bone.

    I had to walk with a cane for months, and do my own rehab. That sparked my instinct for constant learning in all things health and wellness.

  2. 2010

    The trainer

    I needed to get a job before I graduated, so I got certified and started personal training at a big box gym. And I never stopped.

    Silicon Valley, then Hollywood, and finally small town Florida: tech founders, actors, moms with kids.

    Alexander on a seated row machine in a training gym
  3. 2014

    The mentor

    The turning point was when I became a mentee of a great bodybuilder and coach, John Meadows, in 2014 and 2015. It made me realize that the online market was the future of the industry.

  4. 2017

    Online

    In 2017 I launched my own online business. Since that time I’ve had over 60,000 men use my programs.

    Alexander in front of an American flag
  5. Now

    Founder and father

    I went from a single man in his 20s who trained solely for aesthetics to a father in his 30s with multiple companies, prioritizing longevity.

    • FertaHealth for couples who want to have children.
    • Salutogenic LabsMy supplement company. First product: Neurovolt.
    Alexander in a blue blazer on a city street

Read the whole story

Real results from real clients.

Customers
60,000
Clients
1,000+
Pounds lost
2M+
Training clients since
2010

“Is @AJA_Cortes the most influential man in modern health and fitness or the second most?”

Mike Cernovich

“Thanks to you, I lost 50 pounds in 6 months, from 245 to 195 pounds. Still working as hard as I can to unfat myself and gain muscle. Thanks so much again for all the help you’ve been. I know I haven’t hit you up before so you wouldn’t know, but you are my go-to source for all things health related at this point.”

James Bianco

“When I discovered you I was a skinny distance runner. Through your programming and email list I learned how to build muscle in and out of the gym (through nutrition), stay injury free while doing it, and enhance my overall well-being.”

Kaleb Firkins

“I had been obese for almost 20 years. After buying Alexander’s program, I looked it over and decided to start doing basic lifting. This program blew me away and I’ve kept it going ever since.”

Jeff

“I’ve trained hard with the 5x5 program in the past, got stronger but never really looked like I lifted. Then switched to the Achilles program and began doing 16:8 intermittent fasting in October. And look!”

S. Chen

“Amazing, I can see the difference in how chicks look at me since March.”

Anonymous

Work with me.

  • The newsletter

    Free · four emails a week

    Everything I am doing with clients, health experiments, company building, and family legacy.

    Join now
  • Coaching

    Application

    Personalized training, nutrition, and accountability tailored to your goals. Whether you’re building muscle, losing fat, or upgrading your lifestyle.

    Start now
  • A consult

    30 minutes · $150 USD

    A private video call to get direct guidance on your goals, obstacles, and next steps. Walk away with clarity and an actionable plan.

    Book a consult

Products I use and trust are on my recommendations page.

Close portrait of Alexander Cortes, long hair, dark blazer

My philosophy is simple.

  • Health is both a science and an art.
  • Application is where we learn what works.
  • Do what works, and try to understand why.
  • Always be experimenting.